​​There are many ways that you or your company can help Maisy to achieve the very pinnacle of what she’s capable of, but whats in it for you. Well for some it will simply be a case of philanthropy, but for many more it will be a philanthropic motivation with the benefit of reciprocal benefits to them and their organisation or company. To put it very simply the publicity associated with females in elite sport especially motorsport with the creation on the 'F1 Academy' is growing at an exponential rate and the benefits of that publicity to any partners should not be underestimated and very pertinent in Maisys case is the underdog element. Maisy is fighting at the front of the most competitive grids in the world, beating the boys, many of which have unlimited budgets, the positivity of that narrative is a powerful message to any young person especially girls who dream of achieve similar goals. 

 

The series that Maisy will compete in on her journey to the F1 Academy ie Ginetta Junior https://brscc.co.uk/formulae/ginetta-junior-championship/ GB4 https://www.gb-4.net/ and on to the F1 Academy https://www.f1academy.com are the accepted Junior pathways to the pinnacle of worldwide motorsport and so the advertising potential for brands represented by Maisy on her journey in any or all of those series are very considerable indeed. Ginetta Junior and GB4 series both support the British GT Championship https://www.britishgt.com with a media reach across nine TV channels worldwide Including Sky Sports F1, FOX Sports and Channel 4 and on two online on-demand channels.

 

But the greatest opportunity comes with the ‘F1 Academy’ As the number of female fans of F1 has risen to 40%, this is reflected in the faces of those watching trackside. In 2019, women made up 20% of Grand Prix attendees and in the space of four years, that has grown to almost a third. Many have discovered motorsport by themselves, and there are many varied and significant reasons behind the recent increase in the female fanbase. TikTok and Drive To Survive are often attributed with having contributed to this change, with 43% of UK viewers tuning into Drive To Survive being women.

 

The F1 Academy and its goal to encourage, develop and deliver elite level female drivers capable of making the leap into F1 has the very important role of showing girls and women that they can play at any level. Sport has the power to change lives and the ability to drive gender equality by teaching women and girls teamwork, self-reliance, resilience and confidence. Women in sport defy gender stereotypes and social norms, make inspiring role models, and show men and women as equals.

 

The F1 Academy, is soon to get screen time during Netflix’s ‘Drive To Survive’ which will be extremely beneficial. Since the Formula 1 teams and drivers have been publicly strengthening their relationships with the F1 Academy teams and drivers, having some content on the show will be a major move forward. This thought process is furthered by the fact that F1 Academy is a series within Formula 1, so showcasing a new series that the company is trying to promote is helpful to both entities. This will also be a fantastic opportunity to explain the way in which F1 Academy works.

 

It seems logical that a girl with Maisys ability at such a young age competing at the top level against predominantly male opposition will inevitably go on to achieve great things in the sport and life, with a lot of hard work, dedication, support and a big helping of luck!

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If you would like to get in touch to learn more about the opportunities available to you or you company, please feel free to contact us using any of the methods below.